App niche market reports · September 2026

Which app niches can a new app still enter?

14 markets measured on App Store and Google Play, each read directly from store pages: who entered the top-10 in the last 12 months, who survived, and what the winners charge. Nothing is estimated.

How many new apps entered these niches in the last 12 months, and how many survived?

New entrants that survived, all markets
18/191
apps that entered a top-10 and reached the ratings threshold
Markets where newcomers survive
5
of 14
Markets where no newcomer survived
8
of 14
Markets with no new entrant at all
1
of 14

Which niches still have room for a new app, market by market?

NicheStoreSurvived / entered, 12 monthsVerdict
adhd plannerGoogle Play US4/6Newcomers do survive here
habit trackerGoogle Play US4/9Newcomers do survive here
adhd plannerApp Store US1/29Newcomers rarely survive
habit trackerApp Store US1/11Newcomers rarely survive
body doubling adhd case studyGoogle Play US3/7Newcomers do survive here
medication reminder (Vietnam) case studyGoogle Play VN1/4Newcomers do survive here
lunar calendar (Vietnam) case studyGoogle Play VN1/4Newcomers do survive here
lunar calendar (Vietnam) case studyApp Store VN3/33Newcomers rarely survive
anchor alarm case studyGoogle Play US0/9No newcomer has survived here
anchor alarm case studyApp Store US0/18No newcomer has survived here
body doubling adhd case studyApp Store US0/16No newcomer has survived here
emf meter case studyApp Store US0/21No newcomer has survived here
memento mori case studyApp Store US0/24No newcomer has survived here
worry monster case studyGoogle Play US—The seats are taken

Rows marked case study are niches we measured for our own product decisions before opening this site. They are kept because the measurement is real, and listed last because most builders will never consider them.

Which niches are open on one store and closed on the other?

NicheStoreVerdictStoreVerdict
adhd plannerGoogle Play USNewcomers do survive hereApp Store USNewcomers rarely survive
body doubling adhdGoogle Play USNewcomers do survive hereApp Store USNo newcomer has survived here
habit trackerGoogle Play USNewcomers do survive hereApp Store USNewcomers rarely survive
lịch âmGoogle Play VNNewcomers do survive hereApp Store VNNewcomers rarely survive

What do winning apps actually charge?

Of 65 top-5 apps whose store page was read, 60 sell in-app purchases.

CurrencyApps sellingMedian top priceHighest top price
USD4949.99 USD399.99 USD
VND11263,000 VND526,000 VND