49 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
3 of 5 sell in-app purchases; no price was read from their store pages.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Airalo: eSIM for travel & data | 102,497 | free, sells nothing | updated 2026-10-22 |
| Holafly eSIM: Unlimited Data | 41,957 | sells in-app purchases, price not read | updated 2026-10-27 |
| Nomad eSIM: Prepaid Data Plan | 17,197 | free, sells nothing | updated 2026-10-23 |
| T-Mobile Prepaid eSIM | 16,363 | sells in-app purchases, price not read | updated 2026-08-21 |
| Saily: eSIM Data for Travel | 13,797 | sells in-app purchases, price not read | updated 2026-10-28 |
REVENUE CHARTS
None of the 118 apps holding a top-10 position reached a top-grossing category chart in the last 30 days.
Chart read on 30 of the last 30 days.
Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.
RATING GROWTH
37 of 111 apps are still gaining ratings, a median of 0.97 new ratings a day. 65 gained none in the last 30 days; 9 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Holafly eSIM: Unlimited Data | 2022 | 41,957 | |
| Airalo: eSIM for travel & data | 2019 | 102,497 | |
| Saily: eSIM Data for Travel | 2024 | 13,797 | |
| Ubigi: Travel eSIM mobile data | 2018 | 11,543 | |
| Roamless: eSIM Travel Internet | 2023 | 6,245 |
111 of 118 apps holding a top-10 position have rating readings spanning 14+ days.
App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
KEYWORDS
5 of 8 keywords have no top-10 app aiming at them: esim travel virtual mobile app municorn limited, esim travel virtual mobile, airalo esim travel internet and 2 more.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| esim travel virtual mobile app municorn limited | nobody — 0/10 | |
| esim travel virtual mobile | nobody — 0/10 | |
| airalo esim travel internet | nobody — 0/10 | |
| ohayu esim travel data plan | nobody — 0/10 | |
| go to esim travel esim data | nobody — 0/10 | |
| stellar esim | 1/10 | |
| reddogfish esim travel | 1/10 | |
| bytesim esim | 1/10 |
41 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Support, 18 of 58 classified 1–2★ reviews.
The store shows only a slice of reviews and skews positive — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-09-16.
OTHER STORE
See esim travel on Google Play US → 2 of 11 top-10 apps released 6–12 months ago reached 50 ratings there