37 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
5 of 5 sell in-app purchases, top prices range from 59.99 USD to 199.99 USD.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| MyFitnessPal: Calorie Counter | 2,387,846 | 79.99 USD — MyFitnessPal Yearly Premium | updated 2026-11-03 |
| WeightWatchers Program | 2,365,754 | 108.99 USD — WW Digital 6-month | updated 2026-10-23 |
| Noom Weight Loss, Food Tracker | 873,914 | 199.99 USD — Noom Program | updated 2026-11-03 |
| Lose It! – Calorie Counter | 783,204 | 79.99 USD — Lose It! Premium | updated 2026-11-03 |
| Carb Manager — Keto Diet App | 736,573 | 59.99 USD — Carb Manager Premium: 1 Year | updated 2026-10-27 |
REVENUE CHARTS
13 of 151 apps holding a top-10 position sat on their category's top-grossing chart on at least 3 of the last 30 days.
| App | Category | Best rank | Days on chart |
|---|---|---|---|
| MyFitnessPal: Calorie Counter | Health & Fitness | 1 | |
| Cal AI - Calorie Tracker | Health & Fitness | 8 | |
| MacroFactor - Macro Tracker | Health & Fitness | 9 | |
| Cronometer: Calorie Counter | Health & Fitness | 15 | |
| Noom Weight Loss, Food Tracker | Health & Fitness | 16 |
Chart read on 30 of the last 30 days.
Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.
RATING GROWTH
74 of 140 apps are still gaining ratings, a median of 1.47 new ratings a day. 53 gained none in the last 30 days; 13 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| MyFitnessPal: Calorie Counter | 2009 | 2,387,846 | |
| Cal AI - Calorie Tracker | 2024 | 373,733 | |
| WeightWatchers Program | 2009 | 2,365,754 | |
| Lose It! – Calorie Counter | 2008 | 783,204 | |
| Calorie Counter - MyNetDiary | 2019 | 171,240 |
140 of 151 apps holding a top-10 position have rating readings spanning 14+ days.
App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
KEYWORDS
5 of 8 keywords have no top-10 app aiming at them: diet tracking, calorie counter fat secret, calorie counter and fitness tracker and 2 more.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| diet tracking | nobody — 0/10 | |
| calorie counter fat secret | nobody — 0/10 | |
| calorie counter and fitness tracker | nobody — 0/10 | |
| food tracking | nobody — 0/10 | |
| calorie counter weight loss | nobody — 0/10 | |
| calorie counter for women | 1/10 | |
| ai food tracker | 1/10 | |
| cal counter | 1/10 |
29 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Inaccurate data, 8 of 35 classified 1–2★ reviews.
The store shows only a slice of reviews and skews positive — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-09-16.
OTHER STORE
See calorie counter on Google Play US → 3 of 10 top-10 apps released 6–12 months ago reached 50 ratings there