24 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
5 of 5 sell in-app purchases, top prices range from 5.99 USD to 199.99 USD. 1 not updated in a year.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Rocket Money - Bills & Budgets | 404,690 | 9.99 USD — Premium | updated 2026-11-03 |
| Monarch: Budget & Track Money | 116,791 | 199.99 USD — Yearly Plus Subscription | updated 2026-10-29 |
| EveryDollar: Budget Management | 84,203 | 129.99 USD — Ramsey+ (Annual) | updated 2026-11-02 |
| Bills Organizer & Reminder | 25,009 | 5.99 USD — Unlimited Accounts | no update in 30 months |
| Money Manager Expense & Budget | 19,733 | 19.99 USD — 1 Year Subscription | updated 2026-10-26 |
REVENUE CHARTS
13 of 102 apps holding a top-10 position sat on their category's top-grossing chart on at least 3 of the last 30 days.
| App | Category | Best rank | Days on chart |
|---|---|---|---|
| Rocket Money - Bills & Budgets | Finance | 2 | |
| Copilot: Track & Budget Money | Finance | 4 | |
| Monarch: Budget & Track Money | Finance | 7 | |
| EveryDollar: Budget Management | Finance | 8 | |
| Microsoft Excel | Productivity | 33 |
Chart read on 30 of the last 30 days.
Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.
RATING GROWTH
35 of 96 apps are still gaining ratings, a median of 2.21 new ratings a day. 57 gained none in the last 30 days; 4 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Microsoft Excel | 2014 | 1,484,186 | |
| Rocket Money - Bills & Budgets | 2016 | 404,690 | |
| Monarch: Budget & Track Money | 2020 | 116,791 | |
| Daily Planner, To-Do List | 2024 | 11,817 | |
| Copilot: Track & Budget Money | 2019 | 30,895 |
96 of 102 apps holding a top-10 position have rating readings spanning 14+ days.
App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
KEYWORDS
2 of 8 keywords have no top-10 app aiming at them: fudget budget planner tracker, budget planning.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| fudget budget planner tracker | nobody — 0/10 | |
| budget planning | nobody — 0/10 | |
| monthly bill planner | 1/10 | |
| monthly budget tracker | 1/10 | |
| a monthly budget tracker | 1/10 | |
| budget calculator | 1/10 | |
| budget management | 1/10 | |
| budget bestie | 1/10 |
16 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Too few complaints collected to summarise (9).
The store shows only a slice of reviews and skews positive — so the shares show which problems dominate, not how many users hit them.
OTHER STORE
See budget planner on Google Play US → 1 of 10 top-10 apps released 6–12 months ago reached 50 ratings there