28 keywords measured on Google Play US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
5 of 5 sell in-app purchases, top prices range from 19.99 USD to 99 USD. 1 not updated in a year.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Rocket Money - Bills & Budgets | 141,415 | 59.99 USD — IAP $0.99 - $59.99 per item | updated 2026-10-30 |
| Rolly: AI Budget Money Tracker | 7,319 | 79.99 USD — IAP $0.99 - $79.99 per item | updated 2026-10-26 |
| Subscriptions - Manage your re | 5,826 | 19.99 USD — IAP $0.99 - $19.99 per item | updated 2026-08-22 |
| Subscription Stopper & Manager | 3,662 | 99 USD — IAP $5.99 - $99.00 per item | no update in 12 months |
| Subscription Manager - ReSubs | 1,099 | 49.99 USD — IAP $1.99 - $49.99 per item | updated 2026-10-28 |
REVENUE CHARTS
Not measured on Google Play. The App Store publishes its category charts as a public feed; this report reads that feed and nothing equivalent on Google Play.
RATING GROWTH
23 of 29 apps are still gaining ratings, a median of 0.93 new ratings a day. 1 gained none in the last 30 days; 5 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Wallet: Budget Expense Tracker | 2011 | 388,533 | |
| Rocket Money - Bills & Budgets | 2016 | 141,415 | |
| Cancel Subscriptions - Subee | — | 7,773 | |
| Cancel Subscriptions & Bills | — | 2,254 | |
| Rolly: AI Budget Money Tracker | 2024 | 7,319 |
29 of 56 apps holding a top-10 position have rating readings spanning 14+ days.
Google Play rating counts are worldwide, so these Google Play US figures are not country-specific. App Store counts are kept per country. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
NEIGHBOURING NICHES
1 neighbouring keyword share part of this audience, with a different set of winners.
| Neighbouring keyword | Overlap with this niche | Its own market |
|---|---|---|
| recurring expense tracker | expense tracker2 of 17 top-10 apps released 6–12 months ago reached 50 ratings |
Keywords whose top-10 shares 10–29% of its apps with this niche: part of the audience, but a different set of winners.
KEYWORDS
6 of 8 keywords have no top-10 app aiming at them: bobby subscription tracker, detect subscriptions, subject wise subscription tracker and 3 more.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| bobby subscription tracker | nobody — 0/10 | |
| detect subscriptions | nobody — 0/10 | |
| subject wise subscription tracker | nobody — 0/10 | |
| track recurring subscription costs | nobody — 0/10 | |
| subscription tracking | nobody — 0/10 | |
| monthly subscription tracker | nobody — 0/10 | |
| subscription tracker orbit | 1/10 | |
| rescribe subscription manager | 1/10 |
20 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Paywall, 50 of 218 classified 1–2★ reviews.
Developers replied to 68% of the 171 complaints where the store shows replies (apps in the top 5: 75%).
Google ranks these by how many people found them helpful, which leans towards complaints — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-10-09.
OTHER STORE
See subscription tracker on App Store US → 0 of 10 top-10 apps released 6–12 months ago reached 50 ratings there