112 keywords measured on Google Play US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
4 of 5 sell in-app purchases, top prices range from 20.99 USD to 144.99 USD.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Money Manager Expense & Budget | 468,602 | 20.99 USD — IAP $2.49 - $20.99 per item | updated 2026-10-22 |
| Wallet: Budget Expense Tracker | 388,533 | 144.99 USD — IAP $0.99 - $144.99 per item | updated 2026-10-14 |
| Money Tracker-Expense & Budget | 333,441 | 29 USD — IAP $2.99 - $29.00 per item | updated 2026-10-21 |
| Albert: Budgeting and Banking | 163,322 | free, sells nothing | updated 2026-10-30 |
| Rocket Money - Bills & Budgets | 141,415 | 59.99 USD — IAP $0.99 - $59.99 per item | updated 2026-10-30 |
REVENUE CHARTS
Not measured on Google Play. The App Store publishes its category charts as a public feed; this report reads that feed and nothing equivalent on Google Play.
RATING GROWTH
60 of 70 apps are still gaining ratings, a median of 4.83 new ratings a day. 4 gained none in the last 30 days; 6 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Microsoft Excel: Spreadsheets | — | 9,779,813 | |
| Google Sheets | — | 2,670,849 | |
| Remitly: Money transfer app | — | 1,702,075 | |
| Money Tracker-Expense & Budget | 2022 | 333,441 | |
| Ria Money Transfer | 2017 | 282,210 |
70 of 122 apps holding a top-10 position have rating readings spanning 14+ days.
Google Play rating counts are worldwide, so these Google Play US figures are not country-specific. App Store counts are kept per country. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
KEYWORDS
None of these 8 keywords has a top-10 app aiming at it.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| bi weekly budget planner | nobody — 0/10 | |
| budget planner excel | nobody — 0/10 | |
| budget planner free app uk | nobody — 0/10 | |
| budget planner nz | nobody — 0/10 | |
| budget planner sri lanka | nobody — 0/9 | |
| budget planner uk | nobody — 0/10 | |
| event budget planner | nobody — 0/10 | |
| good budget planner | nobody — 0/10 |
101 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Paywall, 28 of 132 classified 1–2★ reviews.
Google ranks these by how many people found them helpful, which leans towards complaints — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-09-16.
OTHER STORE
See budget planner on App Store US → 0 of 11 top-10 apps released 6–12 months ago reached 50 ratings there