niche still openApp Store US · November 2026Join the waitlist

Is the meditation app market saturated? What the App Store US data says

21 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.

NEW ENTRANTS · 12 MONTHS

How many meditation apps released in the last 12 months are ranking on App Store US today, and how many reached the ratings threshold?

Newcomers rarely survive Only 2 of 14 top-10 apps released 6–12 months ago reached 50 ratings; 17 more were released in the last 6 months and are too young to judge.
Released 6–12 months ago, past 50 ratings
2/14
top-10 apps released 6–12 months ago that reached 50 ratings
Too young to judge
17
released in the last 6 months, not counted either way
Over 24 months
5/24
same ratings threshold
Median release year, top-10
2023
of 95 dated apps
Store autocomplete confirms people search for this niche. Searched for: "meditation" suggested after typing 40% (position 0).

WHAT WINNERS CHARGE

Are meditation apps profitable, and what do the top apps on App Store US charge?

5 of 5 sell in-app purchases, top prices range from 79.99 USD to 99.99 USD.

Real prices, read from each app's own store page, not estimated

App holding top-5RatingsWhat it chargesLast update
Calm1,992,12979.99 USD — Calm Premiumupdated 2026-10-26
Headspace: Sleep & Meditation973,77394.99 USD — Headspace Plusupdated 2026-11-02
Insight Timer: Meditate, Sleep448,76899.99 USD — Teacher Donation (XL)updated 2026-10-30
BetterSleep: Relax and Sleep390,86699.99 USD — BetterSleep Premiumupdated 2026-10-21
Happier Meditation143,05899.99 USD — Annual Membershipupdated 2026-10-23

REVENUE CHARTS

Do meditation apps make money on App Store US, judged by days on a top-grossing chart?

7 of 95 apps holding a top-10 position sat on their category's top-grossing chart on at least 3 of the last 30 days.

AppCategoryBest rankDays on chart
CalmHealth & Fitness630/30
Headspace: Sleep & MeditationHealth & Fitness1330/30
Insight Timer: Meditate, SleepHealth & Fitness1530/30
BetterSleep: Relax and SleepHealth & Fitness2530/30
Waking Up: Meditation & WisdomHealth & Fitness3930/30
How to read this

Chart read on 30 of the last 30 days.

Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.

RATING GROWTH

Are meditation apps on App Store US still gaining ratings, or has the market gone quiet?

41 of 91 apps are still gaining ratings, a median of 2.1 new ratings a day. 43 gained none in the last 30 days; 7 moved only once.

AppReleasedRatings nowNew ratings per day
Calm20131,992,129224.93
Insight Timer: Meditate, Sleep2009448,76848.93
Wayk: Alarm Clock to Wake Up202620,53028.83
NightGrace:Sleep & Podcasts20256,03024.1
Sleepiest Meditation for Sleep201831,4888.66
How to read this

91 of 95 apps holding a top-10 position have rating readings spanning 14+ days.

App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.

KEYWORDS

What do people search to find a meditation app, and which keywords does nobody target?

3 of 8 keywords have no top-10 app aiming at them: the mindfulness meditation, meditation apps for relaxation, guided meditations for sleep.

KeywordDifficulty (0–100)Apps targeting it
the mindfulness meditation37nobody — 0/10
meditation apps for relaxation55nobody — 0/10
guided meditations for sleep59nobody — 0/10
smiling mind311/10
meditation breathing411/10
mindfulness meditation441/10
relax meditation guided mind481/10
meditate for sleep541/10

13 more keywords in the full report.

How to read this

Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.

COMPLAINTS

What do users complain about in the top meditation apps?

Most common: Paywall, 6 of 21 classified 1–2★ reviews.

Paywall6/21
Hard to use4/21
Billing4/21
Login & account2/21
Data loss & sync1/21
Crashes & bugs1/21
Other3/21
How to read this

Mixes the slice of reviews the store chooses to show, which skews positive, with each app's latest reviews — so the shares show which problems dominate, not how many users hit them.

Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-10-09.

OTHER STORE

Is the meditation app market different on Android (Google Play)?

See meditation on Google Play US → 1 of 7 top-10 apps released 6–12 months ago reached 50 ratings there