21 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
5 of 5 sell in-app purchases, top prices range from 79.99 USD to 99.99 USD.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Calm | 1,992,129 | 79.99 USD — Calm Premium | updated 2026-10-26 |
| Headspace: Sleep & Meditation | 973,773 | 94.99 USD — Headspace Plus | updated 2026-11-02 |
| Insight Timer: Meditate, Sleep | 448,768 | 99.99 USD — Teacher Donation (XL) | updated 2026-10-30 |
| BetterSleep: Relax and Sleep | 390,866 | 99.99 USD — BetterSleep Premium | updated 2026-10-21 |
| Happier Meditation | 143,058 | 99.99 USD — Annual Membership | updated 2026-10-23 |
REVENUE CHARTS
7 of 95 apps holding a top-10 position sat on their category's top-grossing chart on at least 3 of the last 30 days.
| App | Category | Best rank | Days on chart |
|---|---|---|---|
| Calm | Health & Fitness | 6 | |
| Headspace: Sleep & Meditation | Health & Fitness | 13 | |
| Insight Timer: Meditate, Sleep | Health & Fitness | 15 | |
| BetterSleep: Relax and Sleep | Health & Fitness | 25 | |
| Waking Up: Meditation & Wisdom | Health & Fitness | 39 |
Chart read on 30 of the last 30 days.
Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.
RATING GROWTH
41 of 91 apps are still gaining ratings, a median of 2.1 new ratings a day. 43 gained none in the last 30 days; 7 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Calm | 2013 | 1,992,129 | |
| Insight Timer: Meditate, Sleep | 2009 | 448,768 | |
| Wayk: Alarm Clock to Wake Up | 2026 | 20,530 | |
| NightGrace:Sleep & Podcasts | 2025 | 6,030 | |
| Sleepiest Meditation for Sleep | 2018 | 31,488 |
91 of 95 apps holding a top-10 position have rating readings spanning 14+ days.
App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
KEYWORDS
3 of 8 keywords have no top-10 app aiming at them: the mindfulness meditation, meditation apps for relaxation, guided meditations for sleep.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| the mindfulness meditation | nobody — 0/10 | |
| meditation apps for relaxation | nobody — 0/10 | |
| guided meditations for sleep | nobody — 0/10 | |
| smiling mind | 1/10 | |
| meditation breathing | 1/10 | |
| mindfulness meditation | 1/10 | |
| relax meditation guided mind | 1/10 | |
| meditate for sleep | 1/10 |
13 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Paywall, 6 of 21 classified 1–2★ reviews.
Mixes the slice of reviews the store chooses to show, which skews positive, with each app's latest reviews — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-10-09.
OTHER STORE
See meditation on Google Play US → 1 of 7 top-10 apps released 6–12 months ago reached 50 ratings there