niche still openGoogle Play US · November 2026Join the waitlist

Is the habit tracker app market saturated? What the Google Play US data says

75 keywords measured on Google Play US, last scanned 2026-11-02. Figures are read directly from store pages, not estimated.

NEW ENTRANTS · 12 MONTHS

How many habit tracker apps released in the last 12 months are ranking on Google Play US today, and how many reached the ratings threshold?

No newcomer has survived here 13 apps holding top-10 were released 6–12 months ago and none reached 50 ratings; 13 more were released in the last 6 months and are too young to judge.
Released 6–12 months ago, past 50 ratings
0/13
top-10 apps released 6–12 months ago that reached 50 ratings
Too young to judge
13
released in the last 6 months, not counted either way
Over 24 months
5/20
same ratings threshold
Median release year, top-10
2025
of 58 dated apps
Store autocomplete confirms people search for this niche. Searched for: "habit tracker" suggested after typing 38% (position 2).
Rating counts on Google Play are worldwide, not one country, so the 50-ratings threshold is easier to clear here than on the App Store. Read this figure against Play; the App Store page for the same niche is a different scale.

WHAT WINNERS CHARGE

Are habit tracker apps profitable, and what do the top apps on Google Play US charge?

5 of 5 sell in-app purchases, top prices range from 11.99 USD to 299.99 USD.

Real prices, read from each app's own store page, not estimated

App holding top-5RatingsWhat it chargesLast update
Forest: Stay Focused814,15159.99 USD — IAP $0.99 - $59.99 per itemupdated 2026-10-29
Fabulous Daily Routine Planner590,142299.99 USD — IAP $3.99 - $299.99 per itemupdated 2026-10-07
Daylio Journal - Mood Tracker464,31979.99 USD — IAP $0.99 - $79.99 per itemupdated 2026-10-28
Focus To-Do: Pomodoro & Tasks288,71911.99 USD — IAP $1.99 - $11.99 per itemupdated 2026-10-16
Habit Tracker - Habit Diary136,10029.99 USD — IAP $7.99 - $29.99 per itemupdated 2026-10-10

REVENUE CHARTS

Do habit tracker apps make money on Google Play US, judged by days on a top-grossing chart?

Not measured on Google Play. The App Store publishes its category charts as a public feed; this report reads that feed and nothing equivalent on Google Play.

See the App Store figure for habit tracker →

RATING GROWTH

Are habit tracker apps on Google Play US still gaining ratings, or has the market gone quiet?

51 of 62 apps are still gaining ratings, a median of 3.25 new ratings a day. 7 gained none in the last 30 days; 4 moved only once.

AppReleasedRatings nowNew ratings per day
Google Sheets—2,670,8493155.95
Regain: Study Timer for Focus—221,0141608.19
Todoery: To Do List & Planner—720,882254.7
HelloHabit - Habit Tracker—13,219131.79
Microsoft To Do: Lists & Tasks—483,93667.37
How to read this

62 of 117 apps holding a top-10 position have rating readings spanning 14+ days.

Google Play rating counts are worldwide, so these Google Play US figures are not country-specific. App Store counts are kept per country. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.

KEYWORDS

What do people search to find a habit tracker app, and which keywords does nobody target?

None of these 8 keywords has a top-10 app aiming at it.

KeywordDifficulty (0–100)Apps targeting it
habit checklist9nobody — 0/10
habit tracker daily planner and goal tracker9nobody — 0/10
habit tracker innergrow15nobody — 0/10
habit tracker check20nobody — 0/10
habit tracker checklist21nobody — 0/10
habit tracker davetech22nobody — 0/10
habit tracker google sheet24nobody — 0/10
habit tracker for students28nobody — 0/10

67 more keywords in the full report.

How to read this

Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.

COMPLAINTS

What do users complain about in the top habit tracker apps?

Most common: Paywall, 52 of 155 classified 1–2★ reviews.

Paywall52/155
Missing feature22/155
Crashes & bugs21/155
Hard to use17/155
Billing16/155
Support8/155
Data loss & sync6/155
Slow & battery drain4/155
Ads3/155
Privacy & permissions3/155
Inaccurate data2/155
Other1/155

Developers replied to 86% of the 29 complaints where the store shows replies.

How to read this

Google ranks these by how many people found them helpful, which leans towards complaints — so the shares show which problems dominate, not how many users hit them.

Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-09-16.

OTHER STORE

Is the habit tracker app market different on iOS (the App Store)?

See habit tracker on App Store US → 0 of 20 top-10 apps released 6–12 months ago reached 50 ratings there