18 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
5 of 5 sell in-app purchases; prices were read for 4 of them, top prices range from 19.99 USD to at least 99.99 USD.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Finch: Self-Care Pet | 771,253 | at least 69.99 USD — Finch Plus | updated 2026-11-02 |
| Microsoft To Do | 269,667 | sells in-app purchases, price not read | updated 2026-07-06 |
| Me+ Lifestyle Routine | 248,700 | at least 69.99 USD — Enjoy 1 Year Me Plus Premium | updated 2026-06-29 |
| Structured: Daily Planner Todo | 168,390 | 99.99 USD — Structured Pro (Lifetime) | updated 2026-10-28 |
| Habit Tracker | 148,508 | 19.99 USD — Lifetime Member | updated 2026-11-03 |
App Store pages list at most 10 in-app purchases and do not order them by price. 2 of these 4 apps filled that limit, so their price is the highest of the items shown, not necessarily the highest they sell. Google Play prints one price range instead, and its upper end is the real top.
REVENUE CHARTS
3 of 90 apps holding a top-10 position sat on their category's top-grossing chart on at least 3 of the last 30 days.
| App | Category | Best rank | Days on chart |
|---|---|---|---|
| Finch: Self-Care Pet | Health & Fitness | 9 | |
| Todoist: To Do List & Calendar | Productivity | 84 | |
| TickTick:To-Do List & Calendar | Productivity | 95 |
Chart read on 30 of the last 30 days.
Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.
RATING GROWTH
41 of 84 apps are still gaining ratings, a median of 2.14 new ratings a day. 34 gained none in the last 30 days; 9 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Finch: Self-Care Pet | 2021 | 771,253 | |
| Microsoft To Do | 2017 | 269,667 | |
| Structured: Daily Planner Todo | 2020 | 168,390 | |
| Todoist: To Do List & Calendar | 2012 | 130,431 | |
| Habit Tracker | 2019 | 148,508 |
84 of 90 apps holding a top-10 position have rating readings spanning 14+ days.
App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
NEIGHBOURING NICHES
1 neighbouring keyword share part of this audience, with a different set of winners.
| Neighbouring keyword | Overlap with this niche | Its own market |
|---|---|---|
| adhd habit tracker | habit tracker0 of 20 top-10 apps released 6–12 months ago reached 50 ratings |
Keywords whose top-10 shares 10–29% of its apps with this niche: part of the audience, but a different set of winners.
KEYWORDS
1 of 8 keywords have no top-10 app aiming at them: daily task tracker.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| daily task tracker | nobody — 0/10 | |
| adhd schedule planner | 1/10 | |
| adhd cleaning planner | 1/10 | |
| adhd planner and calendar | 2/10 | |
| day planner | 2/10 | |
| daily routine planner | 2/10 | |
| task tracker | 2/10 | |
| schedule planner | 2/10 |
10 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Paywall, 10 of 40 classified 1–2★ reviews.
Mixes the slice of reviews the store chooses to show, which skews positive, with each app's latest reviews — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-10-09.
OTHER STORE
See adhd planner on Google Play US → 0 of 6 top-10 apps released 6–12 months ago reached 50 ratings there