81 keywords measured on Google Play US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
3 of 5 sell in-app purchases, top prices range from 37.99 USD to 99.99 USD.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Instabridge: WiFi Hotspot Map | 4,160,472 | 94.99 USD — IAP $0.99 - $94.99 per item | updated 2026-11-02 |
| WiFi Map: Free Wi-Fi Near You | 3,037,767 | 37.99 USD — IAP $1.49 - $37.99 per item | updated 2026-10-10 |
| Maya – savings, loans, cards | 1,737,984 | free, sells nothing | updated 2026-10-20 |
| Maya - Period & Health | 252,427 | 99.99 USD — IAP $0.99 - $99.99 per item | updated 2026-10-10 |
| Airalo: eSIM for travel & data | 193,860 | free, sells nothing | updated 2026-10-30 |
REVENUE CHARTS
Not measured on Google Play. The App Store publishes its category charts as a public feed; this report reads that feed and nothing equivalent on Google Play.
KEYWORDS
None of these 8 keywords has a top-10 app aiming at it.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| affordable global data | nobody — 0/10 | |
| esim with travel data gigsky | nobody — 0/10 | |
| eskimo travel esim and calls | nobody — 0/10 | |
| save 90 on roaming | nobody — 0/10 | |
| esim data in 190 | nobody — 0/9 | |
| nomad esim travel data | nobody — 0/10 | |
| holafly esim travel data | nobody — 0/10 | |
| esim travel mobile internet | nobody — 0/10 |
73 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Crashes & bugs, 242 of 441 classified 1–2★ reviews.
Google ranks these by how many people found them helpful, which leans towards complaints — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-09-16.
OTHER STORE
See esim travel on App Store US → 1 of 16 top-10 apps released 6–12 months ago reached 50 ratings there