49 keywords measured on App Store US, last scanned 2026-11-03. Figures are read directly from store pages, not estimated.
NEW ENTRANTS · 12 MONTHS
WHAT WINNERS CHARGE
4 of 5 sell in-app purchases; prices were read for 3 of them, top prices range from 5.99 USD to 129.99 USD. 1 not updated in a year.
Real prices, read from each app's own store page, not estimated
| App holding top-5 | Ratings | What it charges | Last update |
|---|---|---|---|
| Loan Calculator‰ | 105,565 | sells in-app purchases, price not read | updated 2026-09-11 |
| EveryDollar: Budget Management | 84,203 | 129.99 USD — Ramsey+ (Annual) | updated 2026-11-02 |
| Bills Organizer & Reminder | 25,009 | 5.99 USD — Unlimited Accounts | no update in 30 months |
| Loan Calculator - Debt Planner | 22,585 | 99.99 USD — Lifetime Pass | updated 2026-09-25 |
| Freedom Debt Relief | 22,527 | free, sells nothing | updated 2026-10-05 |
REVENUE CHARTS
5 of 127 apps holding a top-10 position sat on their category's top-grossing chart on at least 3 of the last 30 days.
| App | Category | Best rank | Days on chart |
|---|---|---|---|
| EveryDollar: Budget Management | Finance | 8 | |
| Ditch: Pay Off Debt Faster | Finance | 11 | |
| Fleur - Budget Planner App | Finance | 53 | |
| Debt Payoff Planner & Tracker | Finance | 69 | |
| Kiwipop - Payoff Credit Cards | Finance | 54 |
Chart read on 30 of the last 30 days.
Only the top-grossing chart counts. Top-paid charts are left out: paid-app sales are thin enough that almost any paid app reaches one. Each category chart lists the 100 highest-earning apps in that category on this store, so the bar is far higher in Games than in Medical.
RATING GROWTH
28 of 124 apps are still gaining ratings, a median of 2.73 new ratings a day. 81 gained none in the last 30 days; 15 moved only once.
| App | Released | Ratings now | New ratings per day |
|---|---|---|---|
| Atlas - Rewards Credit Card | 2022 | 298,079 | |
| Self - Credit Builder & Cards | 2018 | 338,625 | |
| National Debt Relief | 2026 | 4,449 | |
| Relief: Get out of debt | 2023 | 5,980 | |
| Ditch: Pay Off Debt Faster | 2023 | 4,324 |
124 of 127 apps holding a top-10 position have rating readings spanning 14+ days.
App Store rating counts are kept per country, so these are App Store US ratings only. Google Play counts are worldwide. Compare apps within one store, never across the two. A rate is the rise in rating count over the days observed in the last 30 days; a drop of more than half is read as a counter reset and earlier readings are discarded.
KEYWORDS
3 of 8 keywords have no top-10 app aiming at them: debt payoff strategy companion, fourtile debt payoff planner, debt payoff assistant.
| Keyword | Difficulty (0–100) | Apps targeting it |
|---|---|---|
| debt payoff strategy companion | nobody — 0/10 | |
| fourtile debt payoff planner | nobody — 0/10 | |
| debt payoff assistant | nobody — 0/10 | |
| debt organizer | 1/10 | |
| debt payoff accelerator | 1/10 | |
| debt payoff box | 1/10 | |
| debt payoff debity | 1/10 | |
| debt payoff tracker debtfree | 1/10 |
41 more keywords in the full report.
Difficulty is the cost of reaching the top, 0–100. "Apps targeting it" counts top-10 apps carrying every word of the keyword in their name or subtitle.
COMPLAINTS
Most common: Crashes & bugs, 8 of 29 classified 1–2★ reviews.
The store shows only a slice of reviews and skews positive — so the shares show which problems dominate, not how many users hit them.
Each 1–2★ complaint was assigned one theme by an AI model. A second AI model re-read 100 random labels in September 2026: about 7 in 10 matched its own pick and 9 in 10 were a reasonable reading. Read the order of the leading themes, not exact shares. Classified on 2026-09-16.
OTHER STORE
See debt payoff on Google Play US → 1 of 10 top-10 apps released 6–12 months ago reached 50 ratings there